Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to place ads on Google search results pages and other websites. When a user clicks on an ad, the advertiser pays a fee to Google.
Google Ads can be an effective way for businesses to reach potential customers who are actively searching for products or services related to their business. By targeting specific keywords and demographics, businesses can increase the likelihood that their ads will be seen by potential customers.
Google Ads can also be used as part of a search engine optimization (SEO) strategy. By running Google Ads campaigns, businesses can gather data on which keywords and ad copy are most effective at driving clicks and conversions. This data can then be used to optimize the content on their website and make it more relevant to the keywords that are driving traffic and conversions.
However, it is important to note that Google Ads and SEO are two separate strategies and should not be relied upon exclusively. A well-rounded digital marketing strategy should incorporate a variety of tactics, including both paid advertising and organic traffic-building efforts such as SEO.